According to Advertising Age the Walt Disney Company will be working with Carat and Publicis Groupe to market its company. The two companies will split Disney’s $1 billion media account, with Carat promoting the parks and resorts and Publicis promoting the studio, home entertainment and video games.
We think it’s interesting that Disney has decided to work with two separate advertising companies, and we find it equally interesting that after being around for so many years Disney doesn’t have a larger in-house advertising department.
What are your thoughts on this?
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