Saturday, November 24, 2012

Victoria's Secret marketing goes own way

Victoria's Secret marketing goes own way - San Francisco Chronicle:

San Francisco Chronicle

Victoria's Secret marketing goes own way
San Francisco Chronicle
Limited Brands Inc.'s Victoria's Secret is thriving using a marketing strategy that seems more "Mad Men"-era than from the age of Twitter. While other big brand retailers try to hone their social-media skills, the intimate-apparel chain is creating ...

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