Sunday, October 05, 2014

This Spring, Everyone Will Want to Be a Chloé Girl

This Spring, Everyone Will Want to Be a Chloé Girl:

Chloé spring 2015. Photo: Imaxtree Chloé spring 2015. Photo: Imaxtree
What does it mean to be a Chloé girl? The French fashion house, whose founder Gaby Aghion passed away on Saturday at 93, has more or less maintained the same attitude since she opened its doors in 1952: relaxed, pretty, down to earth. After all, she launched Chloé as a ready-to-wear label in a time when couture still reigned supreme in French fashion. The spring collection, which was dedicated to Aghion, will appeal to Chloé Girls the world over. (In fact, the brand has strategically taken ownership of the #ChloeGIRLS hashtag to spread its message far and wide.)

With a front row filled with both official and unofficial brand ambassadors, including Clémence Poésy, Rosie Huntington-Whiteley and Marianne Faithful, models glided down the runway in guipure lace and gauze slip dresses, denim and suede boiler suits, and denim-washed jersey sweatshirts. (Creative director Clare Waight Keller — who is great at packaging the Chloé look in a fresh, slightly forward way each season — said she wanted to use fabrics that tell stories.) The jacket of a navy-chevron tweed short suit had big lapels and was worn with an open neck shirt — this nicely conveyed that seventies vibe for which the house is so well known, as did a peasant-sleeve shirt dress and a billowy square-neck blouse.

The key accessory this season was a pair of lace-up sandals, although a new bag — the Fedora satchel — made an impression as well. Everything was light and easy, which is exactly what Chloé should be.

This Spring, Everyone Will Want to Be a Chloé Girl



Chloé spring 2015. Photo: Imaxtree37 of 39


Chloé spring 2015. Photo: Imaxtree



Chloé spring 2015. Photo: Imaxtree38 of 39


Chloé spring 2015. Photo: Imaxtree



Chloé spring 2015. Photo: Imaxtree39 of 39


Chloé spring 2015. Photo: Imaxtree



Chloé spring 2015. Photo: Imaxtree1 of 39


Chloé spring 2015. Photo: Imaxtree



Chloé spring 2015. Photo: Imaxtree2 of 39


Chloé spring 2015. Photo: Imaxtree



Chloé spring 2015. Photo: Imaxtree3 of 39


Chloé spring 2015. Photo: Imaxtree



Chloé spring 2015. Photo: Imaxtree4 of 39


Chloé spring 2015. Photo: Imaxtree

No comments: