Thursday, April 02, 2015

Chanel Brings Metiers d'Art to New York for Dozens of Celebrities and Hundreds of Clients

Chanel Brings Metiers d'Art to New York for Dozens of Celebrities and Hundreds of Clients:

Karl Lagerfeld and Beyonce at the Chanel Metiers d'Art show in New York City. Photo: Stefanie Keenan/Getty Images
Karl Lagerfeld and Beyonce at the Chanel Metiers d'Art show in New York City. Photo: Stefanie Keenan/Getty Images
This morning's announcement that Chanel is launching e-commerce as early as the end of next year was the perfect cap to last night's Metiers d'Art Show, held at the Park Avenue Armory in New York City. The pre-fall collection — which was originally shown in Salzburg last December — is always used to showcase the talents of the house-owned firms that specialize in certain crafts. According to WWDChanel plans to launch e-commerce sites for milliner Maison Michel, Barrie Knitwear and glove-maker Causse alongside its own.

But while the news is all about modernization, the event was an ode to good ol' fashioned customer relations. Longtime clients, a sea of Chanel bags and suits populated the enormous space (which had been sectioned off into small rooms set up like old-world salons). If you weren't sitting next to a Chanel collector in the Burgundy Room or the Gold Room or the Blue Room, you were most definitely within arm's length of a celebrity. The laundry list of A-listers who showed up — including Julianne Moore, Patti Smith, Dakota Johnson, Lily Collins, and Beyonce — nearly exceeded Tom Ford's star-studded show in Los Angeles this past February. Model obsessives, however, might've been even more impressed with the catwalk: Stella Tennant, Kendall Jenner, Cara Delevingne and Soo Joo Park all walked.

Long after the clog and dirndl-filled runway show ended and the cocktail party crowd had eaten at least half of the double-C-shaped pretzels — irresistible, even for fashion's elite — Delevingne joined Pharrell onstage to sing their duet, "CC the World." Written by the latter to accompany the Lagerfeld short film, "Reincarnation," it was the ultimate thank you to Chanel's loyal customers, whom the luxury brand certainly hopes will support its online venture in 2016.

See photos from the event below.

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