Friday, May 22, 2015

Eddie Borgo Partners with Target on a Totally Customizable Collection

Eddie Borgo Partners with Target on a Totally Customizable Collection:

Photo: Rachel Murray/Getty Images
Photo: Rachel Murray/Getty Images
Target has gradually gotten more insidery in the designers it chooses to collaborate with on limited-edition capsule collections. Before his partnership with the retail giant last year, Joseph Altuzarra was well-loved within fashion circles, but wasn't yet a household name.

The same can be said about jewelry designer Eddie Borgo, who was a CFDA/Vogue Fashion Fund runner-up in 2010 and the recipient of the CFDA Swarovski Award for accessory design in 2011. He's garnered such a following among editors for his signature cone bracelets that people like Giovanna Battaglia, Kate Lanphear and Lauren Santo Domingo have modeled in his ad campaigns. Now, Borgo's bringing his industry cred to Target, where he's created a line of completely customizable jewelry, accessories and wall art set to hit stores in July.

Shoppers can start with a piece of jewelry or a handbag as a base, then add charms, studs and geometric totems — available in a variety of finishes and materials, including silver, chain and resin — to really make it her own. "I was inspired by the idea of modernizing the 1960s and 1970s craft culture and empowering people to be creative," the designer said in a statement. Borgo is launching his collaboration with a press event Wednesday night in New York, where he'll likely unveil a first look at the full line.

Borgo's collection for Target will range in price from $7.99 - $49.99, and will hit select stores and Target.com beginning on July 12.

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