Friday, May 01, 2015

So You Think You Have What It Takes to be the Next Karlie Kloss?

So You Think You Have What It Takes to be the Next Karlie Kloss?:

These days, more and more designers appear to be skipping the traditional model casting calls in favor of scrolling through their Instagram feeds:  Marc by Marc Jacobs has now cast two of its campaigns with models found using the #CastMeMarc hashtag, DKNY followed a similar strategy when it came time to cast its Cara Delevingne for DKNY collection campaign, and MAC Cosmetics recently tapped six model hopefuls for its fall 2015 campaign under its “MACnificent Me” initiative.

Now, in an attempt to take its model search efforts to the next level, IMG — arguable the biggest modeling agency in the industry and operators of the popular model search Instagram account @weloveyourgenes — is joining forces with W magazine to launch its first-ever international model search contest, kicking off today.  Here’s how it works: by tagging your photos with #WmagModelSearch, you’ll be given the opportunity to have your photos reviewed by some of the industry’s top influencers including W‘s fashion and style director Edward Enninful, and legendary fashion photographer Mario Sorrenti, both of whom have worked with the likes of Naomi Campbell, Kate Moss and Karlie Kloss among others.

The winner of the model search will receive a trip to New York to appear in an upcoming issue of W, along with the chance to sign with IMG.  Participants will also be able to vote for their favorite runner-up with W‘s People’s Choice competition featured on  The winner of this competition will have the chance to appear in a photo shoot on and will be featured on W‘s Instagram feed.

So, think you have what it takes to be the next Karlie Kloss? Then brush up on those selfie skills and get to snapping!

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