Saturday, June 20, 2015

Massimo Giorgetti Debuts His First Designs for Pucci

Massimo Giorgetti Debuts His First Designs for Pucci:

Photo: Pucci
Photo: Pucci
Editors and buyers at the fall 2015 Emilio Pucci show in Milan in February knew something was afoot as soon as they entered the venue. Rumors that then-Creative Director Peter Dundas would shortly be returning to Roberto Cavalli had been circulating for months; then there was the show's "look to the stars" theme, the all-star model lineup and a rather transparent thank-you note to Dundas included with the run of show. Shortly after came the official announcement that Dundas would take over the creative lead at Cavalli, leaving a significant job opening at yet another Italian house. Luckily, it didn't take long for the label to find the man to fill Dundas's shoes: MSGM founder Massimo Giorgetti, who is now splitting his time between his own label and Pucci, and will debut his first official womenswear collection for the house in September.

However, showgoers at Pitti Uomo were treated with a preview of the new Pucci in Florence, with a range that Giorgetti is calling "The Pilot Episode." Much like in the world of television, the 19-piece line is meant to give his audience a taste of what's to come, and let's just say, it's a promising start. While paying respect to Pucci's past through the use of scarves, patterned silk and poppy colors, Giorgetti is quick to introduce his own, novel touches: for instance, a new logo that incorporates the brand's initials intertwined with a Florentine lily.

Fans of Giorgetti's work at MSGM will be pleased to see the wild textures, quirky silhouettes, funky (at times cartoonish) accessories and bright colors he's fond of are in full effect here. The sexy, bodycon dresses that Dundas became known for at the house are nowhere to be found — at least not in this preview.

As the best pilot episodes tend to do, the new designer's found a way to keep us on the edge of our seats until he unveils his first full womenswear collection for spring 2016 this September.

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