Monday, June 08, 2015

Men's Fashion Week Finds an Auto Sponsor

Men's Fashion Week Finds an Auto Sponsor:

Men. Photo: Imaxtree
Men. Photo: Imaxtree
While excitement and a certain amount of confusion surrounds the forthcoming debut of New York Fashion Week: Men's, one of the bigger details has fallen into place. Adam Roth, the CFDA's director of strategic partnerships, has confirmed that Cadillac will be sponsoring the event, taking up the mantle of Head Fashion Car in Charge after Mercedes-Benz ended its partnership with the women's shows in January.

Maybe we should have seen this coming. Cadillac hosted Public School's fall 2015 show in its offices back in February, so clearly someone over there knows what's up.

As it stands, the brands participating in NYFW: Men's include John Varvatos, Ralph Lauren, Calvin Klein, Tommy Hilfiger, Michael Kors, Thom Browne, Theory, Tim Coppens, Nautica, Greg Lauren and Michael Bastian. The shows are slated to run from July 13 to 16, a tight little schedule that will no doubt sprawl in years to come should things go according to plan.

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