Tuesday, October 06, 2015

Pat McGrath Launches Her First Beauty Product...Gold Dust

Pat McGrath Launches Her First Beauty Product...Gold Dust:

Backstage at Prada. Photo: Imaxtree
Backstage at Prada. Photo: Imaxtree
Prada's spring 2016 runway show last week brought with it a very fun beauty look: baby bangs plastered to the models' foreheads and gold-painted lips accenting an otherwise bare face. On Tuesday, we received a press release from the office of Pat McGrath, the hotshot makeup artist who creates the makeup look for the fashion house, explaining that the gold product at hand was a "mysterious, high-impact, rich, metallic pigment."

"Adding another layer of mystery, backstage at the show McGrath neither confirmed nor denied that the mysterious pigment was a creation of hers," the release reads. "We'll just have to wait and see."

That question was answered on Wednesday. As it turns out, the gold dust was indeed McGrath's original creation, formally titled "Gold 001." With its debut, McGrath has also launched a new website for "Pat McGrath Labs," which isn't much of anything at the moment, though you can sign up to get email updates on its progress. To further hype Gold 001, which goes on sale later this month, McGrath and her 35-person team have been giving free makeovers to model pals and willing Parisians in the Tuileries, faithfully documented by Vogue.com.

The big question, of course, is whether this means McGrath is leaving her post as the global creative director of Proctor & Gamble. In response to that question, the makeup artist's PR team wrote via email that her "work as an industry leader and creative director will continue." Vague. Our guess is that McGrath is finally turning her massive influence in the beauty industry into her own venture.

Posted by Nelio Inacio at 11:54 AM

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