Saturday, November 07, 2015

ELLE FANNING - 'Nylon' Editor-in-Chief Departs After Just One Year

'Nylon' Editor-in-Chief Departs After Just One Year:

Elle Fanning covers the November issue of Nylon. Photo: Nylon 
Elle Fanning covers the November issue of Nylon. Photo: Nylon 
Nylon magazine has undergone some highly publicized changes over the past couple of years. The brand's founders, former Editor-in-Chief Marvin Scott Jarrett and publisher Jaclynn Jarrett, were ousted in spring 2014 after their investment partner allegedly sold Nylon without their knowledge; the new company hired Michelle Lee as editor-in-chief, who eventually expanded into the role of overseeing branded contentNylon Guys stopped printing in March to focus on digital; and during Paris Fashion Week just last month, the staff was shocked by a large round of layoffs that included Publisher Dana Fields. Now, things seem to be getting even messier.

On Thursday, Nylon announced that Lee, who's held her dual role as editor-in-chief and chief marketing officer for just over a year, has left the glossy, with Melissa Giannini replacing her as editor, effective immediately. Giannini, who most recently served as the magazine's deputy editor, has more than a decade of experience under her belt working at both music and lifestyle publications. The news broke in a press release from the magazine, which provided no information as to why Lee left the role, but did specify that Giannini will not be taking over her position as chief marketing officer.

What the release did make sure to mention, however, is how well Nylon is doing on the digital front: This past September, the publication's website had a record high traffic month with a reported 4.2 million unique visitors, up from just half a million uniques the year prior. Could this be yet another sign that Nylon's prepping to go the all-digital route? Stay tuned.

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