The look at the Prada Spring 2016 show. Photo: Imaxtree
McGrath has been the global creative director at Proctor & Gamble for many years, and has been involved in creating makeup collections for CoverGirl, Dolce & Gabbana and Gucci. But as makeup artists like Charlotte Tilbury and Troy Surratt are finding success with their own newer-to-the-market lines, McGrath is finally putting out her own product.
According to a press release, a full makeup collection will launch at the end of 2016. In the meantime, McGrath has launched a platform called Pat McGrath Labs, which includes a website from which she'll offer limited-edition products until the full line is available. The first is Gold 001, and you can snag it at noon on October 29. Only 1,000 packets will be available, at $40 each.
One arrived at my doorstep yesterday, and I have to admit I was really intrigued. Why is this different from other gold pigments? According to McGrath via a release, "Gold 001 looks like pure metal, foil, gilding, brilliance. I have been working in the labs for years to see a pigment with this finish – I knew once I touched it that it was major; there is something magnificent about its pure form that leaves me breathless." (She actually does talk like this. Check out her Instagram for more proof.)
Mysterious pouch of "couture" sequins. Photo: Pat McGrath Labs
Confession: I never use plain makeup pigments. In my daily life I'm a makeup stick girl. Anything involving technique, time, or precision? Forget it. But I brought it all into the bathroom to experiment.
The contents of the sequin pouch. Photo: Pat McGrath Labs
First off, let me just say I've found the crowning detail for my Halloween costume. I'm dressing up as the completely pop culturally irrelevant Galadriel, the elf queen from "The Lord of the Rings," magnificently portrayed by Cate Blanchett. She's often glowing in the films, and when I brushed a bit with a fluffy powder brush all over my face, the effect made me look lit from within:
Cate Blanchett as Galadriel, sadly sans Gold 001. Photo: New Line Cinema
I'll spare you the hilarious selfie I took, but suffice to say I ended up looking like I'd just been making out with C-3PO. (Now that is a timely costume. Anything "Star Wars"... so hot right now.) I also tried painting the color on my arms, and it's a zillion times more fun than flash tattoos. I painted a small star on my inner wrist and felt very chic, in a basic bitch sort of way.
Bottom line: The quality and color payoff are amazing. Will I use it often? Probably not. Will I thoroughly enjoy using it when I do? Absolutely. Bring on the rest of it, Pat.
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