Vera Wang - Shu In

Shu, In: "

Forget London—these days, it’s China that’s calling. The rest of the Far East, too. Designers and fashion labels have been courting the region for years, but in the last season, we’ve seen them really up the ante. There was Marc Jacobs’ Asian-inspired Spring show for Louis Vuitton, to begin with. Then Miuccia Prada staged a version of her own Spring presentation in Beijing last week. But it’s not just those two. Our senior market editor, Marina Larroude, clocked an Asian influence in Spring shoes, bags, and jewels, which she’s rounded up for the latest In the Mood For: Asia Major.

The Asian inspiration has translated into a boom season for Asian models, too. This week, Riccardo Tisci went with an all-Asian casting for his Givenchy Haute Couture presentation. And Vera Wang chose a Chinese face for her latest campaign shots, debuting exclusively here: Next’s Shu Pei Qin, styled by Lori Goldstein and lensed by Carter Smith at the Gramercy Park Hotel in New York.

Photo: Carter Smith / Courtesy of Vera Wang.

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