Getty Images, inset via YouTubeRihanna's had some buzz-worthy music videos before, but her new vid for "S&M" might be her most talked-about yet. The kinky video, directed by Melina Matsoukas, definitely makes a statement -- as do the latex outfits she wears during the 4-minute piece.
Rihanna in her "S&M" video (YouTube)The video is most obviously aimed partly at the media -- members of the "press" are bound and gagged while RiRi is pinned up against the wall behind plastic wrap during a press conference (which she was dragged to).
Her dress looks like it's made of newspaper, with words like "slut" and "Daddy issues" written in bold. And, of course, throughout the video she's poking fun at her sexed-up image.
In one scene, she walks out of a house with Perez Hilton crawling on front of her on a leash. He rolls around on the lawn in his pink outfit, smiling while on all-fours. Later in the video Rihanna wears a baby pink latex outfit with a matching hood and thigh-high boots while she carries around a whip and wraps duct tape over her the mouths of the people taped to the wall.
She sings: "Sticks and stones may break my bones, but chains and whips excite me."
Check out the "S&M" video here:
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