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Wednesday, October 08, 2014

Karlie Kloss Is the New Face of L'Oréal Paris

Karlie Kloss Is the New Face of L'Oréal Paris:

Meet the new face of L'Oreal. Photo: Brad Barket/GettyImages
Karlie Kloss Is the New Face of L'Oréal Paris
Meet the new face of L'Oreal. Photo: Brad Barket/GettyImages
A longtime favorite of high fashion designers, Karlie Kloss has officially found commercial success as well. There's her side gig as a Victoria's Secret Angel, and now the supermodel is the new face of L'Oréal Paris, a rep for the beauty giant confirmed Tuesday.

Apparently being the face of L'Oréal was always a goal for Kloss, who nabbed her first fragrance campaign for Chanel last month. As the supermodel explains in an interview with Style.com, she "had L’Oréal, American Vogue, and Victoria’s Secret" at the top of her professional wish list. And with good reason: A beauty deal -- especially one with a brand as huge as L'Oreal -- is about as high-profile and lucrative as modeling jobs get.

There's no word yet on when Kloss's first campaign for the brand will drop; according to L'Oréal's rep, those details should come in the next day or so. In the meantime, Kloss is already busy fulfilling her spokesmodel duties, mentioning to Style.com that she swears by L'Oréal's Volume Filler Thickening shampoo and conditioner. Hey, it's game time.

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