The 9 Strangest Collaborations to Come Out of Fashion Month

The 9 Strangest Collaborations to Come Out of Fashion Month:

Miley Cyrus collaborates with Jeremy Scott. Photo: Chelsea Lauren/Getty Images

In addition to being an opportunity for brands to unveil their new collections, the runway has also become a place to show off (hopefully) buzzy new collaborations with other brands or, in some cases, the products of a sponsor.

Often, those collaborations make a lot of sense in terms of synergy, or are a smart way for a brand to extend into a different market or become exposed to a different audience. Opening Ceremony’s partnership with Intel at New York Fashion Week was pretty cool, as was Tome’s with jewelry label Lizzie Fortunato.

Other times, they leave us scratching our heads. Again, this isn’t necessarily a bad thing — sometimes they yield cute, if a bit useless, results. We were surprised, for instance, by how omnipresent Barbie was this season, both in New York and Milan.

Elsewhere in New York, a bunch of designers created looks for Snoopy, somewhat inexplicably. There were also a number of wearable tech collabs, some of which worked better than others.

Read on for the oddest collabs to come out of New York, London and Milan.

The 9 Strangest Collaborations to Come Out of Fashion Month

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Barbie x the CFDA: Early in the month, the CFDA teamed up with Mattel on a party to promote a Barbie clothing service -- and a minor character from "The Leftovers" was there. Photo: HL Group

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Barbie x Karl Lagerfeld: Yep, Barbie Lagerfeld is officially a thing, set to be released on September 29 during Paris Fashion Week. Quelle surprise! Photo: Mattel

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Barbie x Moschino: The collaboration that made the biggest splash internationally was Moschino. Given Barbie's various recent fashion projects, we weren't that surprised to see her involved with another one, but we never could have guessed how far Jeremy Scott would take it. Photo: Imaxtree

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Jeremy Scott x Miley Cyrus: The two pals collaborated on a "jewelry" collection composed of toys, bongs, flowers and more. Miley Cyrus has never looked so happy, so that's nice for her. Photo: Chelsea Lauren/Getty Images

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Richard Nicoll x Disney: The relatively under-the-radar British designer surprised the audience by opening his show with a light-up dress, and then surprised us even more when a press release explained the dress was a collaboration with Disney and inspired by Tinkerbell. Photo: Tim P. Whitby/Getty Images

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Marc Jacobs x Beats by Dre: Marc Jacobs's show featured Beats by Dre headphones at every seat, which was a surprisingly corporate move for the designer. Photo: Beats by Dre

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Snoopy x Various Designers: In an odd marketing project,, a bunch of brands including Betsey Johnson, Calvin Klein, Rodarte and Karl Lagerfeld created outfits for Snoopy and his significant other, Belle. Here's Zac Posen's design. Photo: Zac Posen

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