The Alexander Wang for H&M collection wasn't even set to go live on the site until 10 a.m. EST, but just 10 minutes before, the site crashed.
Visitors to HM.com were welcomed with the above message, informing them that there were too many people on the site. As of 10:05 a.m., the site is still down. Apparently, the retailer didn't learn from previous experience, like the time Versace for H&M crashed the site, or just recently, when the U.S. site for its offshoot brand & Other Stories crashed before it could even properly launch.
Don't fret, though: There's always Ebay, where pieces from the collection are (of course) already listed, provided you're willing to pay a markup. The collection is also live on Alexander Wang's (still currently functioning) website.
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