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Monday, December 29, 2014

FIRST LOOK: Alexander Wang For H&M

FIRST LOOK: Alexander Wang For H&M:



FIRST LOOK: Alexander Wang For H&M
H&M

Alexander Wang is the latest designer to create a line for H&M

Alexander Wang's diffusion line for H&M is being touted as one of the hottest high street collaborations ever.

And it is set to cause a frenzy when it launches in stores and online tomorrow.

The androgynous range features Alexander's siganture sportswear luxe vibe but with a modern twist - at pricepoints we can afford.

The New York designer follows in the footsteps of Marni, Isabel Marant, Versace, Stella McCartney and Karl Lagerfeld, who have also created collections for the high-street favourite.

However, unlike his contemporaries, Alexander chose not to create the usual archive-inspired capsule but instead designed an almost entirely original line.



FIRST LOOK: Alexander Wang For H&M
H&M

Fans of Alexander Wang include Rihanna and Ellie Goulding

Speaking about the collaboration, the 30-year-old said: "It's a collection that touches many different tiers for many different audiences.

"It doesn't matter if you're a luxury customer or an H&M customer - if you need gym clothes, if you work out, if you're active, there's a piece for everyone."

Volumious coats are paired with sporty leggings and cropped sweatshirts, while bold logos are emblazoned on sleeves.

The urban, minimalist look comes in a sombre colour palette of black, grey and white.



FIRST LOOK: Alexander Wang For H&M
H&M

Alexander has created an original collection dominated by performance wear

Fashion industry darling Rihanna was the first celebrity to be seen wearing the coveted range, stepping out in a crop top and leggings.

Ellie Goulding, Kendall Jenner and Cheryl Fernandez-Versini are also expected to snap up pieces.

Race you to the shops.

See, hm.com.



FIRST LOOK: Alexander Wang For H&M
H&M

The sportswear-inspired line launches in stores and online tomorrow

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