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Saturday, December 06, 2014

Victoria's Secret Launches Mobile Messaging, Giambattista Valli Teams Up With MAC

Victoria's Secret Launches Mobile Messaging, Giambattista Valli Teams Up With MAC:

You might want to download the Pink app before Dec. 9. Photo: Bryan Bedder/Getty Images
You might want to download the Pink app before Dec. 9. Photo: Bryan Bedder/Getty Images
Victoria’s Secret knows the youths love messaging apps. So, instead of marketing on popular platforms like Snapchat or Kiik, it made its own. The lingerie retailer has rolled out a mobile chat feature on it’s shopping app, Pink, that lets shoppers participate in public message boards that have predetermined topics. Users can also customize their background colors and use branded emoticons. The big draw, however, is that the messenger will be rolling out exclusive content during the Victoria’s Secret Fashion Show on Dec. 9. {Adweek}

Giambattista Valli is the latest designer to team up with MAC Cosmetics. In honor of the French fashion house’s 10th anniversary, Valli is bringing his love for all things floral to lipstick in the form of five shades that have names like mandarin and peony. Each one has a matte finish and a colorful version of MAC’s traditional black bullet tube. Unfortunately, you can't add them to your holiday wish list as the collection won't be out until summer 2015. {Vogue}

Good news for former Maison Martin Margiela designer Matthieu Blazy: only a few months after Blazy was revealed as the designer behind the strictly mysterious fashion house -- and lately replaced by John Galliano -- market sources are claiming the 30-year-old talent is joining the equally tight-lipped house of Celine under Phoebe Philo. His exact title has yet to be confirmed. {WWD}

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