Thursday, January 22, 2015

Grading the Spring 2015 Ad Campaigns

Grading the Spring 2015 Ad Campaigns:

Gigi Hadid for Guess S/S 2015.
Gigi Hadid for Guess S/S 2015.
Now that the February issues of fashion's biggest glossies are beginning to hit newsstands, chances are that you've come across at least a few of the new spring 2015 ad campaigns from the industry's biggest labels. And, much like every season before it, this spring's offerings are as varied as they can be — from major celebrity castings and social media-based strategies to glamorous high-gloss photography and troupes of up-and-coming models. That being said, their effectiveness runs the gamut too, and while some of the season's advertisements are masterfully done, others are, well, kinda meh.

Join us as we partake in our biannual tradition of grading the spring campaigns, and let us know if you agree with our grades in the comments section below.



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Tom Ford, B: Tom Ford and Carine Roitfeld teamed up again for this campaign starring Daphne Groeneveld and Binx Walton, and somewhat unsurprisingly, our favorite of the shots (shown here) by Inez and Vinoodh is the one with the least amount of clothing.



Valentino, A+++: Valentino's designers called upon the young, relatively unknown photographer Michal Pudelka to shoot this campaign, and the results are positively dreamy. In the best shots, the troupe of models looks like mermaids who have been washed ashore, and between the ethereal backdrop, colors and clothing, we're left wanting to enter the magical world that they're living in — and isn't that fantasy what fashion is all about? Bravo.
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Valentino, A+++: Valentino's designers called upon the young, relatively unknown photographer Michal Pudelka to shoot this campaign, and the results are positively dreamy. In the best shots, the troupe of models looks like mermaids who have been washed ashore, and between the ethereal backdrop, colors and clothing, we're left wanting to enter the magical world that they're living in — and isn't that fantasy what fashion is all about? Bravo.



Alexander Wang Denim, A: While this campaign (shot by Steven Klein) has faced some controversy for its overtly sexualized imagery, it certainly did a good job of getting people talking. Anna Ewers smoulders in every shot, and the ads caught our attention in the same way those provocative Calvin Klein and Tom Ford campaigns of the past did. Hot stuff.
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Alexander Wang Denim, A: While this campaign (shot by Steven Klein) has faced some controversy for its overtly sexualized imagery, it certainly did a good job of getting people talking. Anna Ewers smoulders in every shot, and the ads caught our attention in the same way those provocative Calvin Klein and Tom Ford campaigns of the past did. Hot stuff.



Alexander Wang, A-: No one throws a party like Alex Wang — Anna Ewers! Disco lights! A bathtub! — and he's set out to prove that once again in his latest Steven Klein-lensed campaign that's colorful, fun and tongue-in-cheek. We're hoping to hitch a ride on the designer's party bus come Fashion Week. We can feel the bass already. 
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Alexander Wang, A-: No one throws a party like Alex Wang — Anna Ewers! Disco lights! A bathtub! — and he's set out to prove that once again in his latest Steven Klein-lensed campaign that's colorful, fun and tongue-in-cheek. We're hoping to hitch a ride on the designer's party bus come Fashion Week. We can feel the bass already.



Balenciaga, C: The images of Sasha Pivovarova by Steven Klein do a great job of showing off the clothing, but could the model possibly look more bored? Also, following up two striking campaigns starring Daria Werbowy and Gisele, the shots against a plain cement wall seem dull.  
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Balenciaga, C: The images of Sasha Pivovarova by Steven Klein do a great job of showing off the clothing, but could the model possibly look more bored? Also, following up two striking campaigns starring Daria Werbowy and Gisele, the shots against a plain cement wall seem dull.



Balmain, A-: The images by Mario Sorrenti are a bit busy, but the casting and concept are awesome. Supermodels like Adriana Lima, Rosie Huntington-Whiteley, Isabeli Fontana and Joan Smalls eating burgers and playing Nintendo? That's not something you see every day.
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Balmain, A-: The images by Mario Sorrenti are a bit busy, but the casting and concept are awesome. Supermodels like Adriana Lima, Rosie Huntington-Whiteley, Isabeli Fontana and Joan Smalls eating burgers and playing Nintendo? That's not something you see every day.



Balmain Menswear, C+: While the casting of Kim Kardashian and Kanye West was not a terribly surprising one (they're both friends and supporters of designer Olivier Rousteing) that doesn't mean we aren't tired of seeing them. Considering they were newlyweds when the campaign was shot, the couple looks pretty miserable in most of the photos by Mario Sorrenti, and the lighting/retouching situation seems particularly harsh as well. Yes, this was a clever marketing move, but it fell flat.
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Balmain Menswear, C+: While the casting of Kim Kardashian and Kanye West was not a terribly surprising one (they're both friends and supporters of designer Olivier Rousteing) that doesn't mean we aren't tired of seeing them. Considering they were newlyweds when the campaign was shot, the couple looks pretty miserable in most of the photos by Mario Sorrenti, and the lighting/retouching situation seems particularly harsh as well. Yes, this was a clever marketing move, but it fell flat.

Posted by Nelio Inacio at 2:32 PM

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