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Thursday, January 15, 2015

Lanvin's Spring Campaign Keeps It All in the Family

Lanvin's Spring Campaign Keeps It All in the Family:

Anna Cleveland and Pat Cleveland in the Lanvin spring campaign shot by Tim Walker. Photo: Courtesy Lanvin
Anna Cleveland and Pat Cleveland in the Lanvin spring campaign shot by Tim Walker. Photo: Courtesy Lanvin
Lanvin's spring 2015 campaign, released Wednesday, has managed to jump on the celebrity-offspring-turned-models trend in a truly heartwarming way. For the womenswear campaign, Tim Walker shot top models alongside their (unsurprisingly gorgeous) daughters -- Violetta Sanchez with daughter Luz, Pat Cleveland with daughter Anna, and Kirsten Owen with daughter Billie Rose among them.

Photographing families is a special tradition for Lanvin. “Every time we do a family shoot, it feels like we’re going to their place: We feel like visitors," Creative Director Alber Elbaz told WWD. For fall 2014, the brand enlisted Edie Campbell and her entire extended family for its campaign images, but spring's focus on mothers and daughters is particularly poignant. Founder Jeanne Lanvin started the label to make clothing for her daughter and the brand's logo features a mother and daughter holding hands. And in the year following the 125th anniversary of the lauded French house, it's clear Lanvin plans to continue honoring its past.

The family theme was continued in the menswear campaign, featuring model siblings Callum and Haydn Rockall and brothers-from-another-mother and DJ duo Joshua Quinton and Andy Bradin of Disco Smack.

See the images from Lanvin's spring 2015 campaign below.



Callum Rockall and Hayden Rockall in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin
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Callum Rockall and Hayden Rockall in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin



Josh Quinton and Andy Bradin in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin
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Josh Quinton and Andy Bradin in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin



Josh Quinton and Andy Bradin in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin
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Josh Quinton and Andy Bradin in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin



Anna Cleveland and Pat Cleveland in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin
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Anna Cleveland and Pat Cleveland in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin



Anna Cleveland and Pat Cleveland in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin
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Anna Cleveland and Pat Cleveland in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin



Violeta Sanchez and Luz Godin in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin
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Violeta Sanchez and Luz Godin in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin



Kirsten Owen and Billie Rose Owen in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin
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Kirsten Owen and Billie Rose Owen in the Lanvin spring 2015 campaign. Photo: Courtesy Lanvin

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