Moschino Gets Meta for Pre-Fall

A look from the Moschino pre-fall collection. Photo: Moschino

In his first year as the creative lead at Moschino, we've seen Jeremy Scott give customers and critics his cheeky take on a number of pop cultural phenomena, including junk food, SpongeBob SquarePants, Barbie dolls, logo-mania and more. Now, for the designer's pre-fall collection — his fourth womenswear range for the Italian brand — he's once again poking fun at fashion, and this time, it's in a very literal sense.

Moschino seems to take on the art of fashion design itself for its latest offering. Liberty Ross models dresses, coats and handbags printed with measurements and visible seams (which could equate to a sartorial nightmare IRL). The tools of the trade — technical sketches, scissors and tape measures — take center stage when it comes to the collection's motifs. But Scott didn't stop there: Other pieces are adorned with symbolism that any clothing lover will instantly recognize, like the icons used in garment care instructions, a dry cleaning receipt and hangers aplenty.

Scott veers off into flashy sequined eveningwear and ladylike separates in black and white and brights at the end, but we're betting that the tongue-in-cheek garments that make up the first part of the collection will be a hit among the street style set. Click through to see the full look book.