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Wednesday, February 25, 2015

Which Designers Had the Best Awards Season?

Which Designers Had the Best Awards Season?:

Marion Cotillard in Dior at the Academy Awards on Sunday. Photo: Christopher Polk/Getty Images
Marion Cotillard in Dior at the Academy Awards on Sunday. Photo: Christopher Polk/Getty Images
The end of award season is always bittersweet. While we're sad to see the glitz and glam go, we are just as excited to compile our annual red carpet designer score card, which answers a very important question: which designers got the most attention this season?

The interview lineup on the red carpet is a long one, and there is no limit to the number of times a star will be asked "Who are you wearing?" The answer to that question is broadcast to millions and millions (and millions) of people, and designers fight a hard battle for that coveted spot on a star's tongue.

Dressing as many celebrities as possible may seem ideal, but it's just as important to take into account the quality of those appearances. Getting your dress on a star who is nominated or (gasp) wins is a gold medal in the Olympics of the red carpet. Getting your dress on someone who would attend the opening of a letter? Not so much. As such, priority is given to those attending shows as presenters and nominees (particularly those with a good shot at winning). It's all about face time with the viewers at home, after all.

Gucci, Lanvin and Dior jumped to the front of the pack last year, but will they repeat their success? Scroll through to find out.

Dior's lot. Photos: Getty Images
Dior's lot. Photos: Getty Images

Dior

Golden Globes: Amal Clooney, Felicity Jones
SAG Awards: Rosamund Pike, Emma Stone
Oscars: Marion Cotillard

Dior is never short on muses, even when Jennifer Lawrence is taking time off from the red carpet. This year stars like Marion Cotillard (a longtime Dior darling, and spokesmodel) and Felicity Jones were there to fill that role.

It must be said that there were a slew of other designers with five appearances this year (to wit: Christian Siriano, Givenchy, Marchesa, Miu Miu, Monique Lhuillier, Zuhair Murad, and J.Mendel). Dior got the edge, though, as the brand nabbed four nominees and a Clooney. Not bad.

Zac Posen's designs. Photos: Getty Images
Zac Posen's designs. Photos: Getty Images

Zac Posen

Golden Globes: Lena Dunham, Katherine Heigl and Christine Baranski
SAG Awards: Joanna Newsom and Ariel Winter
Oscars: Viola Davis

Posen's dreamy dresses are practically (and sometimes literally) made for the red carpet, a fact which doesn't go unnoticed by stars like Viola Davis and Lena Dunham (who has worn the designer to the Golden Globes for the past three years and whom Posen used to babysit pre-fame/adulthood).

Armani on the red carpet. Photos: Getty Images
Armani on the red carpet. Photos: Getty Images

Armani Privé

Golden Globes: Allison Williams
SAG Awards: Reese Witherspoon, Emmy Rossum, Sarah Paulson
Oscars: Naomi Watts, Behati Prinsloo

Armani and the red carpet may be one of the most longstanding, synergistic relationships in the business. Stars like Naomi Watts and Reese Witherspoon know that this combination works and it works well.

Versace's ladies. Photos: Getty Images
Versace's ladies. Photos: Getty Images

Versace

Golden Globes: Amy Adams, Jane Fonda, Cindy Crawford, Heidi Klum, Kate Hudson and Jessica Chastain
Oscars: Zoe Saldana, Scarlett Johansson and Jennifer Aniston

The clear winner this season was Versace. The Golden Globes had six Versace-laden Goddesses on its red carpet. Crazy, right? The brand gets a minor infraction for no representation at the SAGs, but it looks like it didn't really matter with three more appearances at the Oscars. Talk about working overtime. Well done.

'Til next year!

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