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Monday, March 02, 2015

Karl Lagerfeld Will Present Fendi's First Couture Collection in July

Karl Lagerfeld Will Present Fendi's First Couture Collection in July:

Karl Lagerfeld and Silvia Venturini during the Fendi show on February 26, 2015 in Milan, Italy. Photo: Andreas Rentz/Getty Images
Karl Lagerfeld and Silvia Venturini during the Fendi show on February 26, 2015 in Milan, Italy. Photo: Andreas Rentz/Getty Images
At 81 years of age, Karl Lagerfeld shows no intention of slowing down. Quite the opposite, in fact.

After Fendi's spring 2015 runway show in Milan on Thursday, the fur-focused Italian house, for which Lagerfeld is the creative director, announced it will debut its first "Haute Fourrure" collection during couture week in Paris this summer. Lagerfeld also shows Chanel's Haute Couture collection during that week, so it is difficult to imagine how he will design two -- in fact, he may be the first designer to do so. But if anyone can do it, it's Lagerfeld.

WWD reports that the show will take place on July 8 and will give the brand's robust in-house fur atelier an opportunity to be more experimental.  “Haute fourrure will set a differentiation between Fendi fur and the rest," Fendi CEO Pietro Beccari told the trade. He noted that fur is a significant part of the brand's business, most popular in Hong Kong, followed by Japan, Korea, Russia, the UK and the U.S.

Lagerfeld has had a superhuman workload throughout his career,  having worked on Fendi since 1965, Chanel since 1983, and on Chloe at different points in the '60s, '70s and 90's. In 2014 alone, he produced eight ready-to-wear collections and two haute couture collections, in addition to designing his eponymous line. At this point, what's one more couture show?

A representative from Fendi did not immediately return a request for comment.

A look from the Fendi fall 2015 collection. Photo: Andreas Rentz/Getty Images
A look from the Fendi fall 2015 collection. Photo: Andreas Rentz/Getty Images
Feature image: Karl Lagerfeld and Silvia Venturini during the Fendi show on February 26, 2015 in Milan, Italy. Photo: Andreas Rentz/Getty Images

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