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Monday, March 02, 2015

Meryl Streep's Daughters Land a Fashion Campaign

Meryl Streep's Daughters Land a Fashion Campaign:

Mamie, Grace and Louisa Gummer in the Clare Vivier x & Other Stories Co-Lab campaign. Photo: & Other Stories
Mamie, Grace and Louisa Gummer in the Clare Vivier x & Other Stories Co-Lab campaign. Photo: & Other Stories
It seems everything about Meryl Streep is pretty perfect, from her successful career to her adorable family life, complete with three beautiful blonde daughters.

H&M-owned label & Other Stories got in on the celebrity child casting trend by enlisting Streep's daughters -- Grace, Louisa and Mamie Gummer -- to star in a campaign featuring its second collaboration with accessories designer Clare Vivier, who is a personal friend of the sisters. Vivier is known for her easy west coast aesthetic, as exemplified in envelope clutches and pouches. As such, the Gummer sisters appear in the campaign wearing jeans and simple silk blouses with minimal makeup and undone hair. The "Co-Lab" line consists of colorful totes and bags as well as plain loafers, which the sisters are also wearing in the images.

The three siblings have followed their mother into the entertainment industry. Grace has acted in "The Newsroom" and "Frances Ha," among other projects, and Mamie starred in the medical series "Emily Owens, M.D." and has appeared several times on "The Good Wife." Youngest sister Louisa has stuck to modeling so far (she is signed with IMG) and was Vivier's first employee at her New York store in 2013.

The campaign was shot by Stephen Shore, which is an impressive pull for Vivier and & Other Stories. Shore started his career as an artist auspiciously, when in 1971, at age 23, he was the second photographer ever to have a one-man show at the Metropolitan Museum of Art. He then delved into color photography, pioneering the medium before it was accepted as a serious art form. Shore's career has been long and lauded and this is not the first time he has taken on fashion projects: He has shot editorials for W and Garage and a campaign for Bottega Veneta, among others.

The Clare Vivier Co-Lab collection is available in part now at Steven Alan and in full at & Other Stories stores on March 5. Prices range from $11 for nail polish to $195 for a tote.

See all the images from the campaign below.

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