Thursday, March 05, 2015

The Arrivals Introduces Waterproof Suede, Lower Prices for First Spring Outerwear Collection

The Arrivals Introduces Waterproof Suede, Lower Prices for First Spring Outerwear Collection:

A look from The Arrivals's spring 2015 collection. Photo: The Arrivals
A look from The Arrivals's spring 2015 collection. Photo: The Arrivals
The Arrivals impressed us immediately when it debuted a tightly edited, well-designed range of outerwear last fall with a tried-and-true direct-to-consumer online business model. So far, two of the brand's coats have been sold to Fashionista editors and that number is likely to increase in the near future because on Wednesday, The Arrivals debuts its first ever spring collection.

Creative Director Jeff Johnson, a former architect, continued on his mission to update and improve upon classic outerwear styles. For spring, there's a waterproof suede jacket (that comes in the prettiest rose color); a trench with cool design details, like an unusually low belt; and a rain coat that perfectly marries style with function in a breathable nylon. "We wanted to rethink seasonal staples such as the denim jacket, traditional trench and Mac coats through a balance of form and function," explains Johnson, who says he also thought about the "unpredictability of the weather" in the spring, hence features like waterproof suede and detachable sleeves on a trench.

Johnson says he also used spring as an opportunity to introduce more "approachable" price points. While offering lower prices than competitors (a la Warby Parker and Everlane) has always been one of the brand's top priorities, this season marks the brand's first foray into an under-$200 price point and a much wider offering of jackets under $300, lowering the barrier to entry for those who feel like spending more than that on something they can't try on is too big a risk.

Browse the collection below, and shop it now here.

Posted by Nelio Inacio at 4:07 AM

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