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Sunday, May 24, 2015

Victoria Beckham Merges Denim and Lower-Priced Lines

Victoria Beckham Merges Denim and Lower-Priced Lines:

A look from Victoria, Victoria Beckham's fall 2015. Photo: Victoria, Victoria Beckham
A look from Victoria, Victoria Beckham's fall 2015. Photo: Victoria, Victoria Beckham
In the fashion industry, 2015 may be remembered as the year brands simplified. Following Kate Spade's decision to fold its Saturday line into its main label, and Marc Jacobs's move to integrate Marc by Marc Jacobs into the Marc Jacobs collection, Victoria Beckham just announced that she's merging her lower-priced line Victoria, Victoria Beckham with her denim offshoot, Victoria Beckham Denim.

While Beckham's main collection focuses on luxe materials and sophisticated silhouettes — as well as expert tailoring that shows off the body for a bit of sex appeal — her lower-priced line is primarily about daywear and breezy "lifestyle" pieces. Since denim easily fits into the latter category, the merger seems like it will make it much easier for her customer to find what she needs to fill out her wardrobe, all under one label. Prices in the Victoria, Victoria collection will range from $195 to $1,900, and the two lines will become one starting with the resort 2016 collection.

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