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Friday, June 05, 2015

Aeffe Gives Jeremy Scott's Own Label a Boost

Aeffe Gives Jeremy Scott's Own Label a Boost:

Gigi Hadid modeling a look from Jeremy Scott at New York Fashion Week in February. Photo: Imaxtree
Gigi Hadid modeling a look from Jeremy Scott at New York Fashion Week in February. Photo: Imaxtree
Since designer Jeremy Scott took the creative lead at Moschino in October 2013, the Italian brand has enjoyed quite the revival, both in publicity and in sales. Moschino is now the fastest-growing brand in parent company Aeffe's portfolio (which also includes Alberta Ferretti, Philosophy di Alberta Ferretti and Pollini), making up 65 percent of total sales in 2014. And now Moschino is expanding into menswear, showcasing its first men's collection last month for spring 2015.

So, it's no surprise that Aeffe is pouring even more money into Scott. On Wednesday, the company signed a multi-year licensing agreement for the production and worldwide distribution of Scott's namesake women's ready-to-wear label, which will allow the Jeremy Scott brand to (hopefully) grow internationally and expand its retail and wholesale networks. We're thinking that new partnership, paired with Scott's already solid following among celebrities and scenester-types, will only help the designer's influence (and sales) continue on the upward track.

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