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Friday, June 05, 2015

Margiela Sales Are Already Up 20 Percent Under John Galliano

Margiela Sales Are Already Up 20 Percent Under John Galliano:

A look from Maison Margiela's fall 2015 collection. Photo: Imaxtree
A look from Maison Margiela's fall 2015 collection. Photo: Imaxtree
John Galliano's comeback is going swimmingly, not just for the once-disgraced designer, but also for Maison Margiela, the French fashion house he joined last year.

While Margiela parent company Only the Brave (OTB) doesn't typically disclose sales figures for its individual brands (it also owns Diesel, a not-yet-profitable Marni and Viktor & Rolf), a spokesperson told us the brand's sales have increased by "at least 20 percent" since Galliano's appointment, clarifying a statement chairman Renzo Rosso made to Reuters.

The sales jump is a better indication of how Margiela customers feel about Galliano than the salability of his actual designs, since most of his work has yet to hit the sales floor. So far, he's presented a spring 2015 couture collection and a fall 2015 ready-to-wear collection.

The brand's fortunes were already on the rise before Galliano's arrival. The label became profitable in 2013, 10 years after its inception, and sales currently exceed €100 million (about $113 million). If Galliano's clothes and accessories look as good in stores as they did at a re-see for the collection I attended recently, the brand can only continue to benefit from his appointment, especially if shoppers are ready to forgive him. Perhaps going public with all the repenting and self-improvement he's done is paying off.

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