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Tuesday, October 06, 2015

Gant Creative Director Christopher Bastin Steps Down

Gant Creative Director Christopher Bastin Steps Down:

Christopher Bastin. Photo: Gant
Christopher Bastin. Photo: Gant
Just a few weeks after showing its biggest New York Fashion Week presentation yet, Gant announced Thursday morning that the brand's creative director, Christopher Bastin, has stepped down. Bastin joined the Swedish fashion company in 2004 as lead designer for men's shirts. He was later promoted to head of design for Gant Rugger, which he relaunched in 2010, and has served as creative director since 2012.

Bastin is credited with rebranding Gant, a company founded in 1949 that offers American sportswear through European design. For nine seasons, he had some help from Michael Bastian through a fruitful collaboration that ended last fall. For spring 2016, Bastin presented Gant's stylistically distinct sub-labels — Gant Originals, Gant Rugger and the newly launched Gant Diamond G — as a "House of Gant" whole. According to a press release, Gant aims to become a global lifestyle brand by 2020.

"Christopher leaves a great footprint and will be missed. I would like to thank him for his passion and contribution. For years he spearheaded our design and has been integral in forming the GANT brand to what it is today," stated Gant CEO Patrik Nilsson, who expects the position to be filled before the end of the year.

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