Lily-Rose Depp for Chanel eyewear. Photo: Karl Lagerfeld/Chanel
On Wednesday, the brand took another significant step in its digital business and started offering its entire eyewear collection to U.S. shoppers on Chanel.com. The licensed category — produced by partner Luxottica Group SpA since its debut in 2000 — will lay the groundwork for the sale of additional accessory categories in the future, according to an interview with Fashion President Bruno Pavlovsky in WWD.
A behind-the-scenes image of Lily-Rose Depp for Chanel eyewear. Photo: Leila Smara/Chanel
The new eyewear shopping vertical on Chanel.com is accompanied by the buzzy campaign released in July featuring the brand's newest and youngest muse, Lily-Rose Depp, as well as behind-the-scenes images of Depp shooting with Lagerfeld and visiting Coco Chanel's famous Rue Cambon home (see above). According to WWD, Lagerfeld has already shot the spring 2016 eyewear campaign with Chanel favorite Cara Delevingne — a bold-faced name that's sure to spur sales of the brand's most price-accessible fashion category.
- FASHION WEEK - USA Fashion and Music News
- GOOGLE NEWS - Google News Blogger
- PINTEREST USA FASHION - Models Top Models Supermodels Fashion
- LAST FM - Download Music Legally Direct From Artist
- USA FASHION - USA Fashion Google + Photography Videos Beauty
- DISNEY CHANNEL - Photos Music News
- BABY JUSTIN BIEBER - Google Images Google News
- LADY GAGA - Google Images Google News
- UNIVERSE PICTURES - Google Images Nature Pictures
- VICTORIA´S SECRET - Google + Victoria´s Secret Fashion Show Photos
No comments:
Post a Comment