Nike's spring 2016 collection. Photo: Nike
"Think about a suspension bridge and about how minimalist cabling in the right place can provide a lot of support and structure but [still be] ultra-lightweight," said Igarashi. "We typically use it in footwear around the mid-foot to give you support and a lock-down feel." The new Pro Hyper Classic Bra, an updated version of the Nike Pro Bra debuting in January, features an exterior flocking silicon graphic print that looks like crisscross cables, and provides muscle and tissue containment. Nike has been using strategically placed filaments, also known as Flywire, in footwear since it debuted the technology ahead of the Beijing Olympics in 2008. The term you probably know — Flyknit — is Nike's name for the application of that filament technology to the soft, seamless material used in its sock-like shoes. Now Nike is applying the technology to sports bras where softness is just as critical as support.
VP of Women's Training Apparel Helen Boucher with a sports bra from Nike's spring collection. Photo: Nike
The information flow goes both ways, however. The footwear team considered how bras are molded to design a new shoe style for women called the Lunar Sculpt that is made of a soft yet firm material, much like traditional bra cups. Igarashi explained that women's heels are not only generally narrower than men's, but also vary more in width so the flexible cup-like material helps prevent heel slippage while remaining flexible.
Nike's new Lunar Sculpt shoe for women. Photo: Nike
In anticipation of the upcoming summer Olympics in Brazil, much of Nike's spring collection comes in bright tropical colors and prints — something consumers who perhaps don't care as much about the technology side of things are likely to appreciate.
Nike is already the biggest apparel company in the country, and the ongoing development of its women's categories will be a critical part of reaching its new goal of $50 billion in annual sales by 2020.
Vice President of Global Design for Nike Women’s Training Julie Igarashi with Nike's upcoming Lunar Sculpt shoe. Photo: Nike
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