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Wednesday, December 16, 2015

Kylie Jenner, Bella Hadid and Lottie Moss Star in 'Vogue' editorial, How Beauty Industries Are Shifting Away from Traditional Advertising

Must Read: Kylie Jenner, Bella Hadid and Lottie Moss Star in 'Vogue' editorial, How Beauty Industries Are Shifting Away from Traditional Advertising:

These are the stories making headlines in fashion this Tuesday.

Kylie Jenner, Bella Hadid and Lottie Moss star in Vogue editorial

For its latest "Steal of the Month" story, Vogue has tapped not one, not two, but three supermodel siblings — two of whom are actually on their way to supermodel status themselves. Take a look at Kylie Jenner, Bella Hadid and Lottie Moss living, laughing, and loving while wearing pretty floral frocks in the Gordon von Steiner-lensed spread, and as a bonus, watch them play a rousing game of "Shag, Marry, Kill." {Vogue}

How the beauty industry is shifting towards word-of-mouth and digital campaignsIncreasingly, beauty companies are starting to look towards non-traditional methods — namely digital and social media — to sell. Estée Lauder's global net expenses for advertising, merchandising, sampling, promotion and production development in 2015 decreased nearly 3 percent from the year before; L'Oreal's spending on advertising in 2014 went down two percent from 2013; and Procter & Gamble slashed its traditional media and online display budget by 14 percent in 2014. As Chris Haines of e-commerce consultancy Fluid put it, "Advertising is one to many, whereas social media is one to one." {Business of Fashion}

How Creative Director Tomas Maier turned Bottega Veneta's business around

When Gucci Group (now part of Kering) bought Bottega Veneta in 2001, the same year that Tomas Maier joined the label, the company was nearly bankrupt. But since then, the company has been on an upward trajectory, with a turnover of $1 billion in 2012. {The  Independent}

Beth Ditto and Jean Paul Gaultier announce collaboration

Beth Ditto will launch a self-titled plus-size clothing line, and has collaborated with Jean Paul Gaultier on a "corset tee" — an oversized dress-length tee referencing Madonna's famous cone corset from her 1990 "Blonde Ambition" tour. {Dazed Digital}

Karl Lagerfeld photographs fellow designers for Elle France's 70th Anniversary issue

For Elle France's 70th Anniversary issue, Karl Lagerfeld photographed a portfolio of his designer colleagues, including Alber Elbaz, Carol Lim and Humberto Leon, Haider Ackermann and more. But perhaps most importantly, Lagerfeld also photographed his beloved cat, Choupette, as part of the series. The cover, featuring 14 actresses, was shot by Jean-Paul Goude, and the issue begins hitting newsstands on Tuesday. {WWD}

Isabel Marant to open a second Manhattan store

Isabel Marant, who currently has a store on Broome Street in Soho, will open her second standalone store in New York early next year at 23 East 67th Street. {WWD}

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