Skechers Shape-Ups got a big boost for an even bigger butt when socialite-reality star Kim Kardashian agreed to make her inaugural appearance in Super Bowl Sunday promo in a sex-charged commercial for the popular athletic shoes.
“Ahh, did you guys see my Skechers ShapeUps Super Bowl commercial. Bye bye trainer….HELLO SHAPE-UPS!!!!” Kim wrote in a message to fans on her blog shortly after the ad’s debut.
FYI, Kardashian joins Dancing With the Stars hostess Brooke Burke as Skechers’ newest celebrity endorser.
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