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Wednesday, January 14, 2015

Marc by Marc Jacobs Reveals Its Second Social Media-Cast Ad Campaign

Marc by Marc Jacobs Reveals Its Second Social Media-Cast Ad Campaign:

Photo: David Sims
Photo: David Sims
Model casting through Instagram and Twitter is becoming serious business. Not only are industry bigwigs like IMG and W magazine's Edward Enninful scouting for new talent through the platforms, major brands like DKNY and Marc by Marc Jacobs are actually searching for their future campaign stars online. In fact, MBMJ had such a positive, overwhelming response from its first #castmemarc contest (over 70,000 submissions, to be exact) that the label brought it back for a second season — and just revealed the lucky chosen few.

Through an open submission process using the dedicated hashtag, MBMJ designers Katie Hillier and Luella Bartley — along with one of the industry's coolest casting directors, Anita Bitton — chose 11 new faces from around the world for their spring 2015 ad campaign. Shot by David Sims and styled by Katie Grand, the diverse model lineup (and funky beauty looks, especially the rainbow hair) really does the '90s rave-inspired collection justice. Click through the gallery below to see the winners in all of their glory in the new campaign.



Dylan Stephens for Marc by Marc Jacobs spring 2015. Photo: David Sims
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Dylan Stephens for Marc by Marc Jacobs spring 2015. Photo: David Sims



Abigail Lipp for Marc by Marc Jacobs spring 2015. Photo: David Sims
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Abigail Lipp for Marc by Marc Jacobs spring 2015. Photo: David Sims



Amy Woodman for Marc by Marc Jacobs spring 2015. Photo: David Sims
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Amy Woodman for Marc by Marc Jacobs spring 2015. Photo: David Sims



Ana Viktoria Dzinic for Marc by Marc Jacobs spring 2015. Photo: David Sims
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Ana Viktoria Dzinic for Marc by Marc Jacobs spring 2015. Photo: David Sims



Toks Adewetan for Marc by Marc Jacobs spring 2015. Photo: David Sims
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Toks Adewetan for Marc by Marc Jacobs spring 2015. Photo: David Sims



Lindsey Lugrin for Marc by Marc Jacobs spring 2015. Photo: David Sims
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Lindsey Lugrin for Marc by Marc Jacobs spring 2015. Photo: David Sims



Kim Eunbi for Marc by Marc Jacobs spring 2015. Photo: David Sims
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Kim Eunbi for Marc by Marc Jacobs spring 2015. Photo: David Sims

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