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Thursday, April 30, 2015

'Zoolander' Teases Justin Bieber Cameo, How Luxury Brands Use WeChat

'Zoolander' Teases Justin Bieber Cameo, How Luxury Brands Use WeChat:

For H&M's summer 2015 campaign, models Natasha Poly, Doutzen Kroes, Adriana Lima and Joan Smalls headed to Antigue to skydive, race cars down gravel roads and generally flaunt their bodies, all set to the tune of "Sun Is Shining" by Axwell Ingrosso. Jealous? {YouTube}

Ben Stiller uploaded an Instagram photo of himself with Justin Bieber captioned, "#Zoolander 2 @justinbieber." Between their squinted eyes, gelled hair and pouty lips, it looks like a pose-off to us. {Instagram}

Nearly half of China's population are active users of WeChat, a messaging, content publishing and payments platform, but there are comparatively fewer luxury brands using WeChat than use Weibo, a Twitter-like platform. What does this discrepancy mean? WeChat could very well be the next frontier for businesses looking to cater to the Chinese market. {Business of Fashion}

Homepage photo: @benstiller/Instagram

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