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Thursday, October 08, 2015

Balmain for H&M Releases 1st Image from Ad Campaign

Balmain for H&M Releases 1st Image from Ad Campaign:

Photo: Mario Sorrenti for H&M
Photo: Mario Sorrenti for H&M
During Paris Fashion Week in October, Olivier Rousteing will present his spring 2016 collection for Balmain, which will likely draw a crowd of the designer's celebrity pals (think members of the Kardashian/Jenner/West clan and musicians like Rihanna or Jennifer Lopez), as well as a cast of the major models he lovingly addresses as his "Balmain Army." However, the French house has another huge project on the horizon: its collaboration with H&M that launches on Nov. 5, with a launch party scheduled in New York for Oct. 20. 

We've gotten a couple of sneak peeks at the collection already — Gigi Hadid wore pieces from the line to Carine Roitfeld's "Icons" party with Harper's Bazaar during New York Fashion Week — but now we have even more of an indication what the collab will look like in full. The first image from the Balmain for H&M ad campaign has been released, starring Jenner, Gigi Hadid, Jourdan Dunn, Hao Yun Xiang and Dudley O'Shaughnessy riding on a (impossibly clean) subway train. This might seem to be an unlikely scenario, but Emily Ratajkowski and Bella Hadid did Instagram themselves riding the subway home from Marc Jacobs's show — models, they're just like us!

Mario Sorrenti, the same photographer behind Balmain's family-focused fall 2015 campaign, shot the images, which highlight the bold, intricate beadwork and powerful, structured silhouettes for which the label has become known. Stay tuned for more peeks at the collection before it arrives in stores in November.

UPDATE: More images from the Balmain for H&M campaign are making the rounds online. Read on to see the newest photos.

Photo: Mario Sorrenti for H&M
Photo: Mario Sorrenti for H&M
Photo: Mario Sorrenti for H&M
Photo: Mario Sorrenti for H&M
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