There are few fashion bloggers on the scene right now with as much social media power as Danielle Bernstein of WeWoreWhat. The New York-based 23-year-old has a staggering 1.2 million followers on Instagram, and many of her posts showcases some high-end fashion item — a Chanel Boy bag, Saint Laurent boots, a Balmain dress — that the majority of her fans could only dream of purchasing.
That's where collaborations come in: Like many other bloggers, Bernstein has partnered with a handful of labels in the past (Topshop, for example) to offer her followers a piece of her personal style at an accessible price point. This is all well and good, until the items begin to resemble designers' runway looks a little too closely.
According to Instagram, Bernstein's latest collaboration is with Morgan Lane, a lingerie brand designed and founded by Morgan Curtis, a Central Saint Martins alum and former women's designer for Solid and Striped. During Paris Fashion Week, the blogger posted a sneak peek of their upcoming collection to build buzz among her followers (see above), but we — and a handful of commenters — couldn't help but notice how similar the "choker bralette" looks to the lacy underthings that accented much of Alexander McQueen's fall 2015 collection.
A look from Alexander McQueen's fall 2015 collection. Photo: Imaxtree
UPDATE: A rep for Morgan Lane tells Fashionista that this design was a one-off piece created specifically for Bernstein and to her specifications. It's not an official collaboration and will not be available for sale.
The Alexander McQueen bralette in question. Photo: Net-a-Porter
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